Marketing Books
Marketing books and book reviews on Martech Zone
-
The Lean Canvas Model: A Tool for Strategic Business Clarity
Whether you’re a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service offering, with inadequate consideration of the market’s realities. That’s where the Lean Canvas Model steps in as a corrective lens…
-
What is the Net Promoter Score (NPS) System?
Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score (NPS) system is based…