“Ecommerce Brands are Facing 80% Failure Rate”
Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales.
At this competitive e-commerce age, where 50% of sales are directly going to Amazon, traffic building, and conversion is next to impossible. Still, co-founders of Mushie proved it wrong and paved their way to non-stop growth. If they can do it, so can you.
All you need are competitive strategies mixed with trends to catch the attention in the crowd. This guide brings forth Mushie’s e-commerce strategies combined with other useful tricks to get traffic to your webstore with more potential for conversion.
10 Ways to Drive Traffic To Your E-commerce Business
1. Invest in Influencer Marketing
Initially, I was writing about Google Adwords, but the stats show that users rarely click on ads as they don’t trust them anymore. Most of the users’ click goes to organic, unpaid links.
If not Google AdWords, then what’s the quickest way to put your products in front of millions?
Feigenson reached out to hundreds of big and micro-influencers to promote its products. He sent his products to Jenna Kutcher, with 4000 followers, and Cara Loren, with 800,000 followers.
One more case study of Silk Almond Milk reported the brand generated 11 times greater Return on Investment from influencer marketing campaign as opposed to digital banner ads.
E-commerce brands consider influencer marketing as a costly investment. But Feigenson emphasizes on the fact that you don’t have to contact Kim Kardashian to spread the word of your products. Of course, it will break your bank with no ROI at all. On the contrary, find out niche influencers to reach out to more relevant customers instead of just anyone. Big and micro-influencers are capable of increasing e-commerce traffic with ten times ROI.
2. Rank on Amazon
I know everybody is talking about ranking on Google, but Amazon is a new search engine of the E-commerce landscape.
As per USA Today reports, 55% of Online Shoppers Begin their Research on Amazon.
Feigenson swears by Amazon for its growing digital sales. Amazon Fulfilment not only helped Feigenson to take care of its inventory, but also give him access to a vast new audience and marketing tools, like Keyword Research, to grow forever.
Apart from what Amazon offers, you can win the instant trust of customers by collecting genuine reviews of past customers and writing a detailed description of your products.
Now don’t say that Amazon is your competitor. Even if it is, you will learn a lot about what users are looking for and how via Amazon’s customer data.
3. Unleash the Power of SEO
Here comes the all-time favorite marketing strategy of web store owners. From knowing customers to writing blog to promoting on Amazon to ranking #1 on Google, SEO plays a critical role at each stage.
“93% of Total Web Traffic comes from Search Engine.”
That means SEO is unavoidable. No matter how much social media marketing rise to the top, users still open Google to search for products they want to buy.
To start with SEO, you have to start with keywords. Start collecting keywords users put in Google to search for relevant products. Use Google keyword planner for extra help. Or you can also take advice from a paid tool like Ahrefs for advanced SEO tactics.
Implement all your collected keywords in your product pages, URLs, content, and wherever words are needed. Make sure not to stumble on keyword stuffing. Use them naturally to stay safe from Google penalties.
4. Strategize Content
You can’t write anything, publish it, and hope for the audience to sing songs of your products. Also, you can’t rely only on articles to spread awareness of your products. Content has crossed the limits of written words. Blogs, videos, images, podcasts, etc., everything counts under the content category. Random content creation will confuse you regarding what to create, how to create, and where to publish. That’s why Content strategy is a must to save your time and generate the right traffic from the right channels.
First of all, write down the different formats of content you need. For e.g.,
- Product Descriptions
- Articles on usability and benefits of products
- Demo videos
- Product Images
- User-generated content
Or whatever you have in the arsenal.
Assign the task to the writer, designer, or whoever plays a part in the content formation process. Put the guy in charge to get the content on time and publish it at the right place. For e.g., an SEO expert must take care of an article to be published on the company’s blog and promoted on social media.
5. Announce a Referral Program
I still remember the days when Amazon was new to e-commerce, sending me mails to refer the site to my friends in exchange for money. It was years ago. The strategy is still in trend for new e-commerce stores or those who want to gain quick traction. In fact, in this social media age where sharing is a daily ritual, everybody likes to try a chance of earning a few bucks in exchange for referring sites to their friends. My social media friends do it all the time. So I am pretty sure about this tactic.
6. Email Marketing
Email marketing still has the power to steal the show, especially for E-commerce sites. With email marketing, you can introduce new products to your past customers for quick traffic generation. It lets you spread awareness of your website. Email marketing is also one of the popular channels to promote content, new arrivals, or discounts. And don’t forget those abandoned carts, where users add products to the cart but never click on buy. With Email marketing, you can take users at the final step of buying the product.
Here’s an example of email for abandoned cart users:
7. Set Up Social Proofs
Approximately 70% of Online Consumers look for product reviews before making a purchase.
Product reviews are 12 times more trusted as opposed to product descriptions and sales copy.
Social proof is a proof for customers, from past customers, that they can trust your brand and product. Amazon is overwhelming with social proofs. Additionally, social proof contributes to content as well, feeding the quest of search engines for loads of user-generated content.
No wonder, Amazon ranks high for most of its products.
Start collecting reviews even if it takes a little investment. For e.g., reward your past clients for posting reviews with images or videos to get a quick boost in traffic and win instant trust from new customers.
8. Show Up on Social Media Channels
Social media is the second home of users.
Salesforce reported 54% of millennials use social media channels to research products.
Talking about myself, Instagram ads (like videos) easily influence me to buy a product or subscribe for a membership. So I can say that social media channels can be a mini-version of your e-commerce store. Create stores on social media channels where your audience resides and publish content consistently. Run ads as well to spread awareness and drive instant traffic.
9. Put Bestsellers in Front
My crucial reason to jump on Amazon for researching product is to see bestsellers with maximum reviews. Amazon has built this feature very well. I was searching for the best coconut oil. Amazon gave me a good reason to buy it from the bestseller.
With this feature alone, I don’t need to dig deep in which product to buy. And I get enough time to read reviews on the recommended product.
By displaying the best selling products, you show users what others are buying and why should they give it a try. It’s a proven way to convey your care — users’ trust increases, which give rise to their buying decision.
Categorize your products and extract the highest selling products. Program them to come in front whenever users search for similar keywords. Tag the best-selling products with a name like a brand’s choice or users’ recommended.
10. Offer Free Shipping after a Certain Limit
Put a specific limit for free shipping. For e.g., “Free Delivery on Orders over $10” or whatever price you prefer.
This one works too well when you want to approach users for adding more items to the list without forcing them.
It’s Your Turn
All the methods discussed above are easy to implement. Some of them take time while some can come in action immediately. Apply less time taking tasks now, and put your team to work for time-consuming activities. Come back and let me know which one you liked the most. All the best.