Content Marketing, WordPress

2007 Statistics: The MarTech Blog

Some spectacular statistics for my blog in 2007. Thanks to all of you for making this blog so fulfilling!

I’m quite happy with the growth of the blog. I’m glad my bounce rate is dropping while my growth is increasing. Retention is key – it’s always more difficult to find new readers than it is to keep current ones!

From 2006 to 2007 Year Over Year:

  • Visits: Up 807.9% to 210,805
  • RSS Subscribers: Up 1000% to 1163 (See Chart Below)
  • Pageviews: Up 752.1% to 355,337
  • Pages per Visit: Down 6.14% to 1.69
  • Bounce Rate: Down 2.76% to 71.24%
  • Avg. Time on Site: Down 15.49% to 00:01:34
  • New Visits: Up 3.25% to 83.58%

Feedburner Stats

The common attraction for new readers? Tools that help other bloggers! Plugins are a huge attraction for readers to my site. I’m so thankful that I have something to GIVE back to readers and I’m not just blabbing incessantly.

My Top 20 Pages

  1. Home Page: 45,361 Pageviews (up 307.67%)
  2. WordPress Contact Form Plugin: 55,112 Pageviews
  3. Presidential Candidates by Operating System: 17,508 Pageviews
  4. I canceled my Basecamp account today: 10,267 Pageviews
  5. Technorati Rank Plugin: 9,836 Pageviews
  6. Hello, I’m a Mac and I’m a PC: 8,662 Pageviews
  7. Firefox Flash Hack: Download Justin Timberlake’s New Song: 4,623 Pageviews (the site secured it)
  8. NiceAdmin WordPress Plugin: 4,400 Pageviews
  9. Projects Page: 3,652 Pageviews
  10. CSS Image Map: 3,486 Pageviews
  11. PostPost WordPress Plugin: 3,210 Pageviews
  12. Blog Jargon: 3,169 Pageviews
  13. About Me: 3,126 Pageviews
  14. GoDaddy claims Trademark Infringement on GoDaddy Domain purchased from GoDaddy: 2,804 Pageviews
  15. Jaiku WordPress Plugin: 2,616 Pageviews
  16. The Medieval Helpdesk: 2,139 Pageviews
  17. Tag Cloud Page: 1,871 Pageviews
  18. Inoffensive Clip-art: Fat People not Allowed: 1,683 Pageviews
  19. Ajax without the X: Asynchronous dynamic content with JavaScript: 1,639 Pageviews
  20. Impress your Web Visitors with real-time Form Validation: 1,570 Pageviews

So how much money DO you make off your Blog?

I really just started monetizing my blog this year, so no big news on direct revenue. The only thing I can tell you is that passive income for my blog has been exceptional through multiple paid speaking engagements, consulting, development contracts and even a new job with a nice promotion!

I still don’t think that I’m gifted at the monetization of the blog. Blogs like ProBlogger, Shoemoney and John Chow have about 10 times the readers and bring in over $30,000 per month.

It’s interesting to me that direct revenue is so high on Darren, John and Jeremy’s blogs given the fact that their targeted audience really isn’t there for spending money… they are there for making money. That’s no offense to Darren, John and Jeremy – they are truly masters at their game. I read each of their blogs daily simply hoping to beg for some scraps. 🙂

So what’s my secret to growth?

Pretty easy formula:

  1. Blog well and post consistently with passion and personality.
  2. Find new blogs, write about them and add meaningful commentary to them.
  3. Help out other bloggers (my favorite but most exhaustive campaign this year was blog-tipping)
  4. Read with a voracious appetite – implementing everything you learn.

Disappointments?

I think I’m a well-respected student of social media and blogging but I have yet to ‘crack’ the champagne room. Part of this is because I couldn’t afford to go to blogging events and personally connect with others in the business. Interestingly enough, I think I’ve done a ton to drive WordPress traffic and popularity, but I haven’t had a bit of attention from the WordPress Powers That Be.

My biggest regret? I was ripped off early in the year by another blogger for an application I built from the ground up and delivered. I even tried to get a collection agency on him but he was able to avoid them as well. Lesson learned: don’t do business with people that don’t register their sites visibly with their own name and address, don’t disclose their real name, are known by a phony alias and work from Post Office boxes.

I won’t ever out this blogger publicly, that would only make things ugly for both of us – but I do wish he’d come to the realization that I busted my butt for many a day… some with no sleep… to deliver his application on time. Not paying me is just plain wrong.

6 Comments

  1. 1

    Doug – it’s great to see the success of your blog in numbers. I think what I like best about your blog is the real application of tools to business objectives. Several of your posts have inspired me to do things differently, or at least consider doing things differently.

    Thank you! Good luck in 2008!

  2. 3

    Doug,

    Happy New year. Some thoughts/questions:

    1. Statistics – I always find them skewed when a top list is done for a year. For example, I wonder how many page views some of your December entries will have a few months from now. (one of those really worthless bits of trivia that you know can run through my head from time to time).

    2. Getting ripped off. Sometimes a contract on good old paper may still be the best way to go if one is doing something for money, no matter how digital the world has become. Too bad in retrospect you couldn’t put in some sort of booby trap for non-paying “clients.” And of course, if I knew an Ace was the next card up, I’d have hit on that 20… ^_^

    Looking forward to my daily reads…

  3. 4
  4. 5

    congratulations on the success of your blog in this past year! i’m hoping your hard work will pay off even more this year. as for the blogger who stiffed you – i say what goes around comes around. they will get what’s coming to them. and generosity and doing what’s right will pay off in more ways than one!

  5. 6

    I’m sorry that person ripped you off. However, there are some very legit reasons for a blogger to hide his identity. I reveal a lot of information about personal finances that could get my identity stolen if I were to attach it to my real name. Many other personal finance bloggers remain anonymous for similar reasons.

    Please don’t hate all of us anonymous people.

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