We’ve been sharing some great infographics on 2014 marketing trends and this one from Uberflip is no different – providing some insight on how content is becoming central to a brand’s online marketing. Even within our own agency, we’ve shifted resources towards content marketing for all our clients… one of our most important team members is Jenn Lisak who develops content strategies for our clients.
Uberflip recently took an infographic look at the biggest marketing trends of 2013 and now they’re looking ahead to the future! Over the years, content marketing has gone from nice-to-have to must-have in terms of brands’ marketing strategies. So what does 2014 hold for this quickly evolving space?
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.