I would hope that every year is the year of customer experience for each of our companies, don't you? I know that's not the title was eluding to. In the past I've said that customer service is now a core to every company's social strategy. Because of the natural tendency of consumers to share and research information online about the products they use, companies they work with and the brands they love or are frustrated by, every company's social media strategy can be severely damaged or improved by the echos of customer experience across the Internet.
As social platforms grow and expand in 2014, so does the amount that customers are saying and sharing on social media. 2014 is undeniably the year of the customer experience and this is all supplemented by social media. In this infographic we’ll discuss why now is the time to utilize social intelligence to perfect the customer experience and how you can take action.
Conversions are tied directly to the emotional choice that a consumer or business makes once they trust they're making a good purchasing decision. Since customer service is the number 1 factor of trust, it's a no-brainer that you must have a great customer experience in order to reach, find and attract customers online.