2014 SoDA Report: Client and Agency Alignment

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The Global Society for Digital Marketing Innovators released their 2014 report. This edition of The SoDA Report, explores the concept of value. They place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? The annual Digital Marketing Outlook (DMO) research study dives into all of these questions.

A key message within this study is the misalignment between the products and services that agencies are offering and the actual positioning and needs of the client:

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