Content MarketingMarketing & Sales Videos

Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites

B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction of the time.

Here are the tips on finding the right stock video footage for your project:

  1. Define Your Project Needs: When looking for the right stock video footage for your project, it’s crucial to start by defining your project’s needs. Identify the specific purpose and message you want to convey, and determine the style, tone, and emotions you aim to evoke in your audience.
  2. Budget Considerations: Budget considerations are also essential. Establish a budget for your stock footage, considering that different clips have varying licensing costs. This step will help you narrow down your options and make cost-effective choices.
  3. Search on Reputable Stock Footage Websites: Next, search on reputable stock footage websites like Shutterstock, Adobe Stock, or Getty Images. These platforms provide extensive libraries of footage. Use their search features to filter footage by keywords, resolution, and other relevant criteria. We’ve got the list below!
  4. Use Relevant Keywords: When conducting searches, using relevant keywords is crucial. Be specific and use keywords that accurately describe the scenes or elements you need in the footage. Consider the emotions, concepts, or objects you want to include in your project.
  5. Check Licensing Options: Checking licensing options is a fundamental step. Understand the licensing terms, such as royalty-free or rights-managed, and ensure that the chosen license aligns with your project’s intended use, whether it’s for commercial purposes or editorial content.
  6. Preview Footage: Always preview the footage before making a purchase. Pay attention to resolution, quality, and suitability for your project. This step ensures that the footage meets your expectations and aligns with your creative vision.
  7. Consider Technical Requirements: Consider the technical requirements of your project. Ensure that the video’s resolution and format match your project’s specifications to avoid any compatibility issues during editing and integration.
  8. Look for Matching Aesthetics: In addition to technical aspects, look for stock footage that matches the aesthetics of your project. Some stock footage platforms offer watermarked samples for testing in your project before making a final purchase decision. Select clips that align with your project’s visual style and branding, ensuring a cohesive and professional look.
  9. Review Usage Rights: Review the usage rights associated with the stock footage. Confirm whether there are any restrictions on how you can use the footage to avoid legal issues down the line.
  10. Legal Compliance: Lastly, always ensure that your use of stock footage complies with copyright laws and licensing agreements. Proper legal compliance is crucial to avoid any potential legal issues.

Following these tips and considerations, you can effectively find and use the right stock video footage to enhance your sales, marketing, or online technology projects.

Our Royalty-Free Stock Video Footage Recommendation: Depositphotos

Over the years, I’ve utilized a ton of different royalty-free stock footage sites, and I’ve licensed thousands of videos. Over time, what startled me the most was that the expensive sites had the same quality as the inexpensive sites. I often found the same creator on both sites – with their stock photos priced significantly differently.

The site I returned to for inexpensive, royalty-free, high-quality stock video footage continued to be Depositphotos. It’s also the site where I get my stock images.

Visit Depositphotos

What are the current visual trends? Well, the photos at Depositphotos put together this overview for 2024:

Here’s a brief description of each of the seven creative design trends for 2024:

  • Back to the streets: This trend is influenced by the nostalgia of Millennials for the urban culture of the 70s to 90s. It celebrates street subcultures, featuring elements like street athletes, DIY scenes, community events, graffiti-style lettering, and grainy prints typical of zines.
  • A way with words: Emphasizing minimalism through a focused use of typography, this trend involves making text-only projects expressive using atmospheric fonts, and adding animations like flaming, melting, or shimmering letters. This approach respects audiences in a visually oversaturated online environment.
  • Core wave: Reflecting the decentralization in aesthetics, this trend showcases a variety of “cores” influenced by historical periods, movies, literature, and lifestyles, like Barbiecore and Cottagecore. This diversity allows for broad experimentation in branding and product design.
  • Retro yet timeless: This trend focuses on sustainability and thoughtful consumption, manifesting in muted and royal color palettes, retro fonts, and imagery that features classic fashion. It is in line with the quiet luxury aesthetics and the #oldmoney trend on social media.
  • Personality, not gender: In 2024, designs will move away from gender stereotypes, emphasizing individual beauty, personality, and personal stories instead. This trend also leans towards gender-neutral product development and uses less gender-specific colors.
  • The dimensions game: This trend involves mixing different contexts, artistic techniques, and storylines in creative projects, enhancing artistic freedom and blending 2D, 3D, animation, and augmented reality in new ways.
  • Life, work, hybrid: Reflecting changes in work routines, this trend shows a division between work and life but also explores the integration of the two. It encourages designing workspaces that enhance productivity while being enjoyable, illustrated by images of people working in relaxed, unconventional settings.

These trends reflect the current state of the world and are influenced by cultural shifts, technological advancements, and evolving consumer values. Following these trends can help creatives stay relevant and connect more effectively with their audience.

Search Across All Video Footage Sites

If you’re not finding the footage you need, you can search across all video stock footage sites with Footage:

Footage

List of Royalty-Free Stock Video Footage Sites

Here’s a comprehensive list of royalty-free stock video footage sites for your next project. Many sites also have images… so you may need to modify your search and filters to search for video specifically.

And if you’d like some classic footage, check out the Internet Movie Archives!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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