- Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up while you sit back and watch it run. With little effort, you will see how easily people can text to sign up to receive your emails.
- Email Client Previews – Litmus and Email on Acid. Good email marketing firms will tell you that you need to test your emails before sending. These two email marketing tools help you do this easily and effortlessly. You can plug in your emails and it will show you how it renders in different browsers and on different mobile devices. It's great for helping to make sure everyone receiving your email campaigns is getting the BEST version possible.
- Subject Line Testers. Writing subject lines is easy. Creating great subject lines is difficult. Working with these email marketing tools: Litmus (again!) can make sure you are on the right track. By plugging your subject line into either of these tools, you can get feedback on what's working and what's not. Once you have an idea of what is not working, feel free to change it up, plug it back in, and try again. You might be able to also use Twitter to test subject lines. Type in a couple of versions you are thinking about using, link to some content, and see what kind of response you get from one versus the other.
And, of course, if you work with an email marketing agency, they can help make sure you are aware of these different tools to make your email strategy and email campaigns the best they can be. It's important to have an email marketing strategy and not be blasting emails to subscribers. If you don't have a strategy yet, you may want to work with email marketing consultants to build a solid foundation.