Before you start determining how to create an email that is mobile-friendly, you should ask yourself “What are your recipients using to view your email?” if you determine that there is a need for a mobile optimized email, then it's time to start considering how to go about creating it.
Here are some tips to creating mobile-ready emails for your email campaigns.
1. Subject Lines.
Mobile devices tend to cut email subject lines short at around 15 characters. Definitely be aware of this when you are creating those enticing subject lines for readers.
2. Email Layout.
Similar to layouts in emails, mobile email layout can entail several different things – all the way from dimensions to links. The screen on a mobile device is obviously smaller, so consider that when creating your email. Determine if images will render properly on all mobile devices. If not, maybe you should incorporate more text instead. And of course, remember: fat fingers on small phones, when creating buttons and links!
3. Test, test, test!
We stress this point all the time when discussing best email marketing practices anyways, so we want to continue this good habit if creating mobile-ready emails as well. Before you send to subscribers, make sure that you have tested your email to ensure it renders well.