We've had this infographic in the works for a while, and we're really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media, our marketing automation software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to reveal The Super Powers of Lead Scoring.
Lead scoring is not a new phenomenon, but ROI has a different point of view when it comes to lead scoring. In their eyes, 3D scoring is the next big thing, which is an extension of what lead scoring and nurturing is now. This is what it looks like:
Profile Scoring + Engagement Scoring + Lifecycle Stage = 3D Scoring
This infographic dives into each of the phases of 3D scoring and how it will provide with a clear view of what 3D scoring really is. How are you scoring your customers and prospects now? How is it different from this model?
If you're looking for more information, check out their latest video on marketing automation and lead nurturing. And enjoy the super powers of lead scoring!