Analytics & Testing, Big Data, Data, Marketing Infographics

4 Ways that Big Data Applications Are Providing Results

According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual  Tweet This!. That’s a lot of data… but is it being utilized?

Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations, developing new products, and enhancing overall business growth.

SingleGrain provides 4 Ways that analytics are helping make sense of big data:

  1. Descriptive – explaining or describing what is happening.
  2. Diagnostic – explaining or describing why somethign is happening.
  3. Predictive – explaining or describing the probable outcome.
  4. Prescriptive – explaining or describing how to make something happen.

The infographic walks through every element of how marketers and companies are utilizing big data to improve customer experience, optimize business results, and market new customers.

big-data-applications

Download a Sponsored Marketing Whitepaper:
GDPR: Impact and Opportunity - How Marketing Leaders Addressed GDPR Readiness and Compliance

GDPR: Impact and Opportunity - How Marketing Leaders Addressed GDPR Readiness and Compliance

GDPR, the European Union’s new General Data Protection Regulation, has forced marketers to rethink their operations to ensure they are compliant. Download Now

This site uses Akismet to reduce spam. Learn how your comment data is processed.