So you’re a musician who’s looking to make a statement online and you’re thinking about making search engine optimization (SEO) techniques work for you? If that’s the case, then be advised that, while there is no magic bullet in search engine optimization, it’s also not hard to improve your search visibility within Google and Bing.
Here are five effective SEO techniques for musicians to improve search engine visibility.
Blogging is a great way to get noticed by the search engines. Just make sure that your website is registered with the major engines (Google, Yahoo!, and Bing) so they know to crawl around your site and index what you’ve posted.
When you blog, be sure to usekeyword-rich content (that’s just a buzzphrase that means “use keywords frequently in your content”). For example, if you’re blogging about a bass clarinet, it’s best to use the phrase “bass clarinet” in the title and a few times in the content.
2. Use Google Authorship
If you’re blogging (and you should be, see above) about subjects pertaining to music (your instrument, great tunes, new or influential bands, great composers, etc.) then you are, by definition, an author. But you need to move beyond just being an author and become a Google Author.
To make that happen, you first need a Google+ account (it’s safe to say that just having a Google+ account will help you with SEO as well, because Google+ is obviously a Google product). In your Google+ account profile, you’ll see a “Contributor to” section under “Links.” Make sure you fill out the URLs and names of the websites where you write (be sure to include your own blog).
Also, whenever you write an article, make certain there is a link tag in the header of the post that references your Google+ account. Obviously, you will replace “Google+ ID” with your actual ID.
3. Optimize your images
Chances are pretty good that your content will also include images. If that’s the case, then whenever you embed an image in your content, you should include a description of the image in the “alt” attributes. This is how you “tell” the search engines what’s in the image; they’re not quite smart enough to discern all images just by the pixellated content. Feel free to use your keywords in this description as well.
4. Use YouTube
You want to get noticed in places other than your blog, right? To make that happen, you’ll need to produce content in places other than your blog. YouTube is a great place to publish video content, especially if you want to show off your mad skills on a particular instrument.
Further, you can embed your YouTube videos directly into your blog. This can really enhance your blog content (here’s a great example). Be sure to tag the video with those keywords we’ve been talking about, as well.
5. Use Google Analytics
Google Analytics is a great way to track the effectiveness (or relative ineffectiveness) of your optimization techniques. Make sure that your blog is registered with Google Analytics. Visit it frequently and see what drives traffic to your site. The simple rule here is: whatever is working, do more of it and whatever isn’t working, stop doing it. Simple, right?