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Advertising Technology Marketing Infographics Social Media & Influencer Marketing

9 Steps for Planning Your Next Social Advertising Campaign

Douglas Karr Saturday, July 26, 2014

1 1 minute read

On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head. All the best performing campaigns had one thing in common – great planning.

Many people talk about Facebook and Twitter advertising, though few understand all the steps, stakeholders and technologies that combine to make campaigns successful for global consumer brands. So we decided to explain in an infograph — and in plain English — the entire lifecycle of a large social advertising campaign, typical of our Fortune 100 clients at SocialCode. Since it’s summertime, we based our campaign on a make-believe ice-cream brand, Summertime Sweets. Max Kalehoff, Inside A Large Social Advertising Campaign

Social Code has put together this incredible infographic that walks a company through the planning, execution, testing, measurement and maintenance of their social advertising campaigns. Social Code delivers full managed services and intelligence to make social advertising effective and scaleable across Facebook, Twitter and more.

social-advertising-steps

Douglas Karr Saturday, July 26, 2014

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

candyfredric says:

Wednesday, July 30, 2014 at 7:19 AM

Awesome post… It is very useful for Planning for campaign

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge