Latest Martech Article
- Search Marketing
History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries. Here’s an overview of how Google’s first algorithms worked and the common theory behind today’s…
More Martech Zone Articles
- Artificial Intelligence
Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…
- Content Marketing
Salient: Why This Responsive WordPress Theme Should Be Your Next (and Last!)
We’ve implemented, customized, and even built thousands of WordPress themes over the last two decades. Having a responsive website is not just a luxury but a necessity. With the dominant use of smartphones and tablets, users access websites from various devices and screen sizes. Responsive design is crucial to meet this demand and provide a seamless user experience. What is…
- Social Media & Influencer Marketing
AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting. The advent of generative AI is reshaping the social media advertising and marketing landscape, offering innovative ways to save money…
- Artificial Intelligence
AI PRO: Helping Business Professionals and Creatives Discover, Learn, and Innovate with AI
Artificial intelligence (AI) is evolving at an unprecedented rate. With countless AI tools and technologies being released daily, staying up-to-date and navigating this tidal wave of information can be daunting. AI has rapidly expanded its reach into various industries, from healthcare to finance, marketing, and beyond. The AI field is teeming with information, including research papers, tutorials, blogs, and videos.…
- Content Marketing
Build Easy Social Media Shortcut URLs to Your Site with .htaccess
Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…
