Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology

Reading Time: 2 minutes It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client who

Content Library: What Is It? And Why Your Content Marketing Strategy Is Failing Without It

Reading Time: 6 minutes Years ago we were working with a company that had several million articles published on their site. The problem was that very few of the articles were read, even less ranked in search engines, and less than one percent of them had revenue attributed to them. I’d challenge you to review your own library of content. I believe you’d be surprised at what percent of your pages are actually popular and engaged with by your

Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business

Reading Time: 3 minutes One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars

How I Damaged My Reputation With Social Media… And What You Should Learn From It

Reading Time: 7 minutes If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on my social media presence. I’m a passionate person. I’m passionate about my work, my family, my friends, my faith, and my politics. I absolutely love dialogue on any of those topics… so when social media

accessiBe: Using Artificial Intelligence To Tackle Site Accessibility

Reading Time: 3 minutes While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy nor compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both the coding, design, and metadata needed… but I can hardly keep up with just keeping