How To Track Elementor Form Submissions in Google Analytics Events using JQuery

Thursday, September 23, 2021 0

I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms. It’s a great system… kicking off drip campaigns to people who request information and pushing a lead to the appropriate sales representative when requested. I’m really impressed with Elementor’s form flexibility and look and

Content Marketing

B2B Content Marketing Trends

Wednesday, September 22, 2021 1

The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B Content Marketing Trends in 2021 that drives home 7 trends central to how B2B content

Advertising Technology

7 Signs You Do Not Need An Ad Server

Wednesday, September 22, 2021 0

Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can deliver measurable optimization to certain ad networks and other tech players, but an ad server is not the right solution for everyone in every situation. In our 10+ years of work in the industry, we

Mobile and Tablet Marketing

Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups

Tuesday, September 21, 2021 0

One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface changes. In order to plan the smallest feature or user interface change, I would interview heavy users of the platform in how they utilize and interact with the platform, interview prospective customers on how they

Email Marketing & Email Marketing Automation

How To Launch A Successful Email Signature Marketing (ESM) Campaign

Tuesday, September 21, 2021 0

If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that’s not intrusive. Your employees are writing and sending countless emails every single day to hundreds, if not thousands, of recipients. The real estate in every 1:1 email that leaves your email server is an incredible opportunity that’s

Brandemonium | October 6-7, 2021 | Virtual Conference

The Cincinnati-based international branding and marketing conference Brandemonium will return for a fifth year on Wednesday and Thursday, October 6-7, 2021, online using Hopin. Brandemonium 2021 will focus on looking to the future following a topsy-turvy 2020 and 2021. The essence of the conference is still brand agility. After the last 16 months, brands have to adapt faster than ever before. We’ve curated some great leaders in the marketing and branding world to talk about what the future holds. Brandemonium Co-Founder

Protecting Your Brand and Reputation in Email Marketing with Verified Mark Certificates (VMCs)

Email marketers understand that a successful campaign is about much more than delivery and messaging. It’s about engaging prospects and forging a relationship that they can nurture over time. Fundamentally, that relationship-building starts with the reputation and trust in the brand: The vast majority (87%) of global consumers say that they consider the reputation of a company when purchasing a product or service. How Reputation and Trust Affect Purchase Decisions and Marketing Efficiency But maintaining

10 Rules On How To Respond To A Negative Review Online

Running a business can be incredibly challenging. Whether you’re assisting a business with its digital transformation, published a mobile app, are a retail outlet, chances are that you’re not going to meet the expectations of your clients someday. In a social world with public ratings and reviews, your chances of getting some negative online reviews are almost imminent. As public as the negative rating or negative review may be, it’s imperative that you recognize that

How To Add Your Agency To Manage Your Google Business Listing

We’ve been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it’s geographically targeted, it’s also critical that we work on their Google Business Listing. Why You Must Maintain a Google Business Listing Google search engine results pages are broken up into 3 components: Google Ads – companies bidding on primary ad spots at the top and bottom of the

3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon Technology Market If you have a marketing or retail-oriented business, you should consider how app