This week, our Corporate Blogging for Dummies’ site disappeared off of Google.
Without a trace.
I didn’t want to do anything drastic, so I waited a day. Deep breath. Still nothing.
That’s when I was pointed to an article that Google may be doing some testing and an algorithm change could be around the corner. Some sites had seen some drastic changes in their rank.
With great power comes great responsibility. I know it’s just a quote from a movie, but geez Google. It’s bad enough I watch my sites rise and fall, struggling to identify issues, make changes, keep them popular and ranked well. Since my book reinforces search engine optimization, it’s only credible that my site outrank others. In other words, my success is based on your stability and the quality of the relevant traffic you move in my direction.
In a nutshell, Google, we’re in a heavy relationship here. I need you. I do everything you ask… optimize my site, register with Webmasters, utilize keywords effectively. I do nothing but please you every day… providing your visitors with tons and tons of content to point to. What do I get in return?
You left me.
Without so much as a note.
Although I didn’t have any notification in Webmasters, I did some tweaking to the site and asked for a reinclusion request. The only thing I could find that could possibly have gotten me in trouble was a keyword in a header that wasn’t displayed (an image was in its place)… so I removed it. I don’t think that would be enough for you to leave me, but who knows. You won’t tell me.
Today, I’m happy to see that we’re back ranking. Ironically, I’m not ranking for the dozen or so keywords I used to be, but I’m ranking #1 for Corporate Blogging for Dummies – ahead of Amazon and Wiley. I didn’t think that was possible given their popularity and backlinks… but hey. I’ll take what I can get.
After all, I’m not ready to break up yet, Google. Thanks for caring. Next time leave me a Dear John letter, though. It’s the least you can do for all I’ve invested in this relationship.