Search Marketing

A Dear John Letter would have been Nice, Google!

This week, our Corporate Blogging for Dummies’ site disappeared off of Google.

Gone.

Without a trace.

I didn’t want to do anything drastic, so I waited a day. Deep breath. Still nothing.

That’s when I was pointed to an article that Google may be doing some testing and an algorithm change could be around the corner. Some sites had seen some drastic changes in their rank.

Dear Google,

With great power comes great responsibility. I know it’s just a quote from a movie, but geez Google. It’s bad enough I watch my sites rise and fall, struggling to identify issues, make changes, keep them popular and ranked well. Since my book reinforces search engine optimization, it’s only credible that my site outrank others. In other words, my success is based on your stability and the quality of the relevant traffic you move in my direction.

In a nutshell, Google, we’re in a heavy relationship here. I need you. I do everything you ask… optimize my site, register with Webmasters, utilize keywords effectively. I do nothing but please you every day… providing your visitors with tons and tons of content to point to. What do I get in return?

You left me.

Without so much as a note.

Although I didn’t have any notification in Webmasters, I did some tweaking to the site and asked for a reinclusion request. The only thing I could find that could possibly have gotten me in trouble was a keyword in a header that wasn’t displayed (an image was in its place)… so I removed it. I don’t think that would be enough for you to leave me, but who knows. You won’t tell me.

Today, I’m happy to see that we’re back ranking. Ironically, I’m not ranking for the dozen or so keywords I used to be, but I’m ranking #1 for Corporate Blogging for Dummies – ahead of Amazon and Wiley. I didn’t think that was possible given their popularity and backlinks… but hey. I’ll take what I can get.
corporate-blogging-for-dummies.png

After all, I’m not ready to break up yet, Google. Thanks for caring. Next time leave me a Dear John letter, though. It’s the least you can do for all I’ve invested in this relationship.

Love,
Doug

9 Comments

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    Bromance,

    I think it was search engine land that reported Google’s been acting glitchity (don’t have the premium membership to read back deeper on their blog). It just did it a second ago.

    And next time, show the whole page one serps so my little pre-review shows up 😛 JK.

    Note to self – start offsite optimizing my pre-review (finally)

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    I added a new page to my sitemap, no changes whatsoever to the several dozen others, and they dropped me 3 spots for a few days before slowly bubbling me back to where I started. Mistrustful, methinks.

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    This just points out the problem with putting all of one’s eggs in the SEO basket. I remember having an argument with a fellow a few years ago who said I was giving people bad advice when I told them that they should buy advertising, trade links, and do all those other things we do to get traffic besides relying on the search engines when all they needed to do was learn SEO. He used himself as an example because he considered himself an SEO expert and made a few hundred grand a year from a couple of ecommerce sites and got all of his traffic from the search engines and most of it from Google. A few months later Google danced, his rankings disappeared and his business tanked.

    Please note that I’m not inferring that you rely solely on SEO, but there are lots of people who do.

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    When I think that years ago Microsoft was sued for bundling Explorer with Windows. Too much power they said then…

    Different times, different mentality I guess

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    Jacques, great to hear from you, sir! Yes, I agree totally. We currently have reforms across the nation to prevent banks and credit card companies from burying business… yet we allow a monopoly like Google to stand and randomly drop companies off their search engine results. We work with companies where changes in Google’s algorithm can sway monthly revenues by hundreds of thousands of dollars. I don’t mind it when it’s warranted… but the ability to simply drop someone for no reason can get people fired and hurt businesses significantly!

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