The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology.
The process for a guest post can be a pain, though. While I have a submission process, you’d be surprised at how many people simply don’t answer the necessary questions (or lie about their goal of backlinking… grrr.)
As with every other problem out there, there’s a solution for that! Accessily is a content marketing marketplace where a business can publish their guest post on some high quality websites. In fact, their marketplace now has over 15,000 websites listed (including Martech Zone) where you can make a purchase and publish a guest post.
The publishers can be filtered by their Moz domain authority, page authority, publisher rules, language, and also whether or not you can place a backlink within the content.
As you can see by the few examples above, the cost of publishing an article can be quite an investment… but given the size of those sites, the audience you’re reaching, and the authority they have in the industry, it can be a great investment for a business or agency.
In my humble opinion, I think keeping the prices high is a great way to keep backlinkers out… who survive on cheap pricing and placing tons of links on low quality sites. As a publisher, the fact that I have control over the content and can approve it is essential.
I look forward to testing out the service for my clients as well as seeing how it works for for businesses who hope to utilize my publication to reach a new audience with great content.