AMP
AMP is the acronym for Accelerated Mobile Pages.
Accelerated Mobile Pages
An open-source framework developed by the AMP Open Source Project. It is designed to enhance the performance of web pages, particularly on mobile devices. The primary goal of AMP is to provide a faster and more streamlined experience for users accessing content on the web. Key features of AMP include:
- Optimized HTML: AMP uses a restricted set of HTML, called AMP HTML, designed to prioritize speed and performance. It includes custom AMP tags and properties for common web elements.
- Lazy Loading: AMP incorporates lazy loading of images and iframes, meaning these elements are loaded only when they come into the user’s viewport. This reduces initial page load times.
- Caching: AMP supports content caching using Google’s AMP Cache. This enables content to be preloaded and served more quickly from a nearby server, improving overall page load speed.
- Third-Party Content Control: AMP provides strict guidelines for including external resources to prevent slow-loading third-party JavaScript from impacting performance. This helps maintain a consistently fast user experience.
- Responsive Design: AMP encourages using responsive web design principles, ensuring that content looks and functions well across various devices and screen sizes.
- Analytics Integration: AMP allows for the integration of analytics tools to track user interactions and gather insights into page performance.
Publishers, especially those involved in content-heavy websites, often adopt AMP to enhance the user experience and improve mobile page load times. It’s important to note that while AMP is widely adopted, its implementation may vary, and not all websites choose to utilize this framework.
- Abbreviation: AMP
- Source: AMP
