B2B

Business-to-Business

A term that refers to the transaction or relationship between two businesses, rather than between a business and individual consumers (B2C). In a B2B model, one company provides goods or services to another company. Examples include a manufacturer supplying products to a retailer, a software company providing business solutions to another company, or a wholesale distributor selling products to retail businesses.

B2B strategies often involve building long-term relationships and understanding the needs of other businesses. The sales cycles in B2B markets tend to be longer and involve more decision-makers compared to B2C. Marketing efforts in B2B often focus on demonstrating value, ROI, and custom solutions tailored to the unique needs of each business client.

• Abbreviation: B2B