CTR is the acronym for Click-Through Rate.

What is Click-Through Rate?

A metric commonly used in digital marketing, especially in online advertising and email marketing, to measure the effectiveness of an ad or an email campaign. It represents the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. CTR assesses how well your keywords, ads, and free listings perform.

The formula to calculate CTR is:


For example, if an ad on a website is clicked 50 times after being shown 1000 times, the CTR would be 5%.

CTR is a key indicator of campaign effectiveness. A higher CTR indicates that more people found the ad or email relevant or compelling. In the context of sales and marketing, optimizing for a higher CTR can lead to better engagement with potential customers and, ultimately, more conversions.

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