Direct Response Television
DRTV is the acronym for Direct Response Television.
A type of television advertising that is designed to elicit an immediate response from viewers, typically in the form of a phone call, text message, or online purchase. DRTV ads usually have a clear call-to-action (CTA), such as Call now to order or Visit our website to learn more.
DRTV ads are often longer than traditional TV commercials and can run from several minutes to half an hour or more. They are commonly used to promote products and services that are sold directly to consumers, such as kitchen gadgets, exercise equipment, and health supplements.
DRTV has become increasingly popular with the rise of shopping channels and online shopping. It allows companies to reach a large audience and generate sales quickly and efficiently.
- Abbreviation: DRTV