Effective Cost Per Mille

eCPM is the acronym for Effective Cost Per Mille.

A metric used in digital advertising to represent the average revenue earned per thousand ad impressions. It’s calculated by dividing the total revenue generated by the number of impressions (in thousands). eCPM helps publishers and advertisers understand the performance and effectiveness of their ad campaigns, as it accounts for factors such as fill rates and varying CPM rates across different ad placements, formats, and demand sources.

  • Abbreviation: eCPM

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