MQM

Marketing Qualified Meeting

A meeting or conversation that has been set up with an MQL to further qualify their interest in the company’s product or service. This means that the marketing team has already engaged with the lead and determined that they meet certain criteria to be qualified as an MQL. The next step is to set up a meeting or conversation to further evaluate their level of interest and determine if there is a potential for a sales opportunity.

In summary, an MQL is a lead that has shown some level of interest in the company’s product or service, while an MQM is a meeting or conversation that has been set up to further qualify their interest and determine if there is a potential for a sales opportunity.

• Abbreviation: MQM