PRD

Product Requirements Document

A vital document in the field of product management and development. It serves as a guide that details the requirements and features of a product before it is developed. The PRD provides a clear picture of what the product should do, its key features, and how it should perform, ensuring that everyone involved in the product’s development is aligned on the goals and expectations.

The PRD plays a critical role in sales and marketing as it helps ensure that the developed product meets the market needs and customer expectations. It serves as a reference point for marketing teams to understand the product’s capabilities and unique selling points, essential for creating effective marketing strategies and sales pitches.

• Abbreviation: PRD