VAR is the acronym for Value-Added Reseller.
A VAR is a company or individual that adds value to a product or service by incorporating additional features, services, or customization to meet customers’ specific needs. They typically purchase products or services from manufacturers or vendors and then resell them after enhancing them. VARs play a crucial role in technology sales by offering solutions tailored to their client’s requirements and providing ongoing support.
- Abbreviation: VAR