Marketing & Sales VideosMobile Marketing, Messaging, and Apps

Acrylic Times Elegantly Combines Newspapers and RSS

My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal – they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough money is raised for charity, they provide every purchaser licenses for every application in the entire package.

It’s an ingenious marketing tactic since it pressures participants to go viral, promote the bundle, and look for other folks to purchase!

MacHeist 3 just completed and has some incredible apps in it. The campaign was a success and all of the apps were licensed. One of the applications was Acrylic Pulp, a fascinatingly cool application for managing and reading your RSS Feeds. Everything about the application is unique – it doesn’t utilize any paradigms of navigation nor does it use the tired old typical navigation tactics. Within a few seconds you’re able to figure it out… it’s very intuitive.

Acrylic Pulp

 

 

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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