Content Marketing

adCenter for Adsense… this can’t be okay

RobberI have a pretty good thing going on over at Payraise Calculator. The site has low visits, but high advertiser CTR with Google Adsense. It’s nothing that I would retire off of but the site has a profit margin of over 200% sustained. (It’s often made me wonder whether I should simply work on building a thousand more internet free tools with Adsense… that could be a tidy income!)

Yesterday, I signed up for a deal on Microsoft adCenter and with it came $200 worth of free advertising. I read through the FAQs and Terms of Use and it didn’t spell out, in any way, that it would be illegal to use that advertising to drive traffic to another website, where Google Adsense is installed.

So that’s what I did. I signed up, set up a $200 budget and told it to run until depleted. That $200 will get Payraise Calculator listed on paid search results in the #1 position for 4 keywords I selected. Those people will be driven to Payraise Calculator where they will be met with additional Adsense links. Using my average CTR, I’ll make between $10 and $20.

Someone paid for that! I don’t believe I did anything that would be deemed inappropriate for the advertiser, but I do feel a little dirty. I’ve seen this technique used by aggregators quite a bit. They bait links that they pay little for to take you to sites where valid Advertisers have a much higher CTR. So the math works if they can sustain a good enough CTR on the advertisements. Aggregators are usually in it for the money alone, though. The sites normally lack any quality content. In contrast, Payraise Calculator is a valid site with both content and a tool for visitors to use.

Is it wrong? Or is it the same as if I had simply gotten some business off of that $200?

Note: I did this as an experiment to compare response rates and to test the system. If this is, indeed, improper – please let me know.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles


  1. IMHO, since, “Payraise Calculator is a valid site with both content and a tool for visitors to use…”, all you are doing is morally supportable arbitrage. Unless there is a specific rule against it, do it again. After all, you’re talking Influence and Automation.


What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.