Adobe’s Experience Manager (AEM) and Digital Publishing Suite (DPS) combine to allows marketing teams to create, publish and optimize content-centric mobile applications. Because the native Adobe tools are utilized, video, audio, animation and other interactive elements can be utilized along with built in analytics – without the need for any development or third-party migrations.
Adobe has launched the Adobe Readiness Toolkit, allowing Adobe sales teams to customize client presentations using an integrated application on their iPads – where they can generate product demos, access sales collateral, as well as maintain digital assets like PDFs, presentations and other media.
Adobe drives sales enablement and impact through its Readiness Toolkit app produced using DPS and Adobe Experience Manager. The sales enablement app equips representatives with interactive messaging in tablet format, and delivers visibility into performance through CRM integration with Salesforce.com.
The Readiness Toolkit even includes CRM integration so that the content can be analyzed and attributed directly to revenue performance. Adobe is reporting shorter sales cycles, ease of customization, providing a single source of materials to their staff with automated updates and push notifications. you can download the case study from Adobe, Shortening the Sales Cycle.
Key benefits include:
- Sales Reps can access, present, and download multimedia content right from their tablets.
- It’s quick and easy to publish new, customizable assets to the entire network of reps.
- Essential sales material is all in one spot, always current, and always available offline.
- It’s integrated with CRM so marketers can see what’s resonating with customers and refine content for even better performance.
This is quite a game changer in my opinion. The sales enablement space has largely been consumed with third-party platforms that require content migration and native production. Adobe is bypassing these third-party tools and enabling the storage, update and delivery of sales collateral from the designer, through the AEM approval process, and directly into the hands of the sales team.
B2B buyer expectations are changing. As more buyers from the millennial generation now make purchasing decisions. Chemical companies need to deliver a dynamic customer experience that meets millennial's fast-evolving expectations.