Social Media & Influencer Marketing

Adphorus: Facebook Ad and Social CRM Platform

Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data.

Adphorus Features:

  • Actionable Dashboards – Use dashboards to track your campaigns and your KPIs.
  • Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement combinations to drive direct response results.
  • Full Facebook Ad Support supports all Facebook ad models and targeting options. You can select your placements (newsfeed, mobile newsfeed) easily and use any bidding type (CPC, CPA, oCPM) on the ad level.
  • Simple UI to view your data, ad models and ad combinations.
  • Mobile Support – all the important data with you on all times, and take critical actions like pausing a campaign, changing the budget on your mobile with its simple UI. Available on iPhone. Android and iPad versions launching in 2013 Q4.
  • Contextual – customize presets and UI , filtering and highlighting the most vital information needed.

Adphorus is in the process of qualification as a Preferred Marketing Developer (PMD) and waiting to receive their Ads badge. Adphorus is located in Turkey and is focused on launching in the EMEA region.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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