There shouldn’t be any surprise the visual media is driving the best conversion rates in online advertising… and Pinterest is no exception. In a study from Shopify analyzing 37 million visits, it was found that Pinterest led the US e-commerce conversion rates.
As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success.
Social media budgets are projected to account for 18% of retailers’ total advertising budgets within the next five years… making Pinterest look like a pretty good investment! To get started, if you already have a personal Pinterest account you’ll need to convert that to a business account. At that point, your account will gain access to additional tools and you can sign up for promoted pins. Happy advertising!