AdTech, Creative Management Platform, Marketing & Sales Videos

Bannerflow: Design, Scale, and Publish Campaigns

As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline design, improve workflows, and optimize all creative to industry standards. Bannerflow’s creative management platform gives you complete control over ad production and distribution, saving you time and money. If you work across multiple channels, in multiple markets, and with multiple formats, Bannerflow does the heavy lifting, enabling you to be at the forefront of digital advertising. Bannerflow features include the ability for advertising teams to: Build your

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Creative Management Platform

Clipcentric: Rich Media and Video Ad Creative Management

Clipcentric provides its users with a wide selection of tools and templates giving complete control over every step of the production process resulting in truly responsive cross-platform rich media ads. Ad teams can quickly design and develop dynamic HTML5 advertisements that run seamlessly in any environment. Drag-and-Drop Workspace – Intuitively drag and drop ad components into device-specific workspaces for complete control, and where what you see is what you get. Robust HTML5 Authoring – Produce sophisticated HTML5 animations using timelines and keyframes, complete with actions, hotspots, and interactions with other ad components. Programmatic Creative –

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AdTech, Content Marketing, Creative Management Platform, Digital Asset Management, Marketing & Sales Videos

Rights Cloud: Automate Content Rights Clearance in Real-Time

Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed! FADEL is introducing a new offering for brands and agencies to track rights of digital content they use to produce advertising and

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AdTech, Analytics & Testing, Creative Management Platform, Marketing & Sales Videos, Search Marketing

PerfectBanner: Testing, Optimization, and Automation for Banner Ads

We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, including Google. You have to upload multiple instances, then let them run long enough to get some statistical validity (which can take a long time if the click-through rates are low), upload and test your next variation, then continue the cycle. If you’re not on

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