The Digital Marketing Landscape

2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to the stats, less than 20% of businesses implemented new trends in their digital advertising strategy in 2018. This faсt causes controversy: we watch the new trends that expect to make waves in the upcoming year, but usually, stick to the old path. 2019 can

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence,

How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

In a $25 billion industry, $6 billion in fraud isn’t negligable… it’s a direct threat to the industry.  Those stats come from a survey by the Association of National Advertisers, who partnered with digital security company WhiteOps. The automated selection utilizing programmatic advertising platforms hasn’t helped. If you can program targeting algorithms, you can also program systems to attract the advertising. Borrowing from other industries, like email, IAB Labs developed the Ads.txt specification. Ads.txt hopes

All-American and CEO Jeremy Bloom Discusses Integrate

Unique amongst his industry peers, CEO Jeremy Bloom had an incredible career as a professional athlete. He’s a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. If that’s not enough, Jeremy was an All-American at the University of Colorado and a 5th round draft to the Philadelphia Eagles. He completed his NFL career with the Pittsburgh Steelers. I think I could have spoken to Jeremy for hours, but this was

How Big Data Analytics Have Become Crucial for DSPs

Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines large swaths of data (as the name may imply) and allows examiners to use that data