AdTech, , Marketing Infographics,

Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. Social media is here to stay, and advertisers

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Getting Started with Facebook Business Pages and Facebook Marketing

Facebook has long been a useful tool for marketers. With over two billion active users, the social media platform gives brands the opportunity to cast a wide net and attract customers from all over the world. That said, simply creating a Facebook page for your business or publishing a few targeted ads isn’t enough to leverage the platform to its full potential. To get the most out of Facebook marketing, it’s important to develop a strategy. If you’re able to, partnering with a Facebook advertising firm can help you to develop and launch a strong

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AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

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, , Graphic Design, Instagram Marketing, LinkedIn Marketing, Marketing Tools, Snapchat Marketing, ,

Design Wizard: Create High-Quality Graphical Content in Minutes

The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solution to creating visual content.  Every day there are over 1.8 billion images posted online and the vast majority of these are promotional images. Along with business templates, invitations, and cards, Design Wizard offers graphical templates for:

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, Marketing Infographics

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business. Why Small Businesses Advertise on Facebook This infographic from Headway Capital, a Small Business Guide to Facebook Advertising, walks a small business through all of the steps necessary

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