Content Marketing, , , Marketing Tools, Publishing, , Video Marketing

360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns

Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 36 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer tips including how to create 360˚ video when using a selfie stick, working in low-light conditions with different 360˚ cameras and image stabilisation. A list upcoming of upcoming creator workshops, together with re-caps from previous events. Hundreds of creators attended workshops hosted by Blend Media and Facebook in cities around the world during 2017. Professional creatives

Read More...

, , Marketing Training

The Best Course To Get Started With Facebook Advertising

The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure to hear Andrea speak again! First, she’s incredibly funny – it’s not often you see a speaker who is also a successful stand-up comedian! Second, and most importantly, Andrea walked through Facebook Advertising so thoroughly and

Read More...

AdTech, , , , Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, , ,

Social’s Media’s Road to Longevity under GDPR

Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether.  Research reveals gloomy prospects for social media channels as only 14% of consumers are confident that Snapchat will still exist in a decade. Yet in contrast, email emerged as the platform people think will stand the test of time. The findings of Mailjet’s research suggests that newer platforms

Read More...

, , Marketing Infographics,

6 Strategies that Hotels Are Using to Leverage Facebook Marketing

Facebook marketing is or should be an integral part of any hotel marketing campaign. Killarney Hotels, an operator of hotels in one of Ireland’s top tourist destinations, has put together this infographic about the topic. Side note… how great is it that a hotel company in Ireland sees the benefits of both infographic development and Facebook marketing? Why? The infographic provides a step-by-step for hotels to take advantage of Facebook for their marketing efforts, including: How to setup a Facebook page for your hotel. How to target and promote content and advertisements using Facebook Ads. How to incorporate Facebook Messenger

Read More...

5 Rookie Facebook Ad Mistakes To Avoid.

Facebook ads are extremely easy to use – so easy that within a few minutes you can set up your business account and start running ads that have the potential to reach two billion people. While being very easy to set up, running profitable Facebook ads with a measurable ROI is anything but easy. A single mistake in your objective selection, audience targeting, or ad copy can steamroll your campaign into failure. In this article, I’ll reveal the top five rookie mistakes made by businesses when running Facebook ads. If you’re making any one of these mistakes, your ads are

Read More...