Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

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AdTech, Demand-Side Platform, Marketing Infographics, Programmatic Ad Buying

How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

In a $25 billion industry, $6 billion in fraud isn’t negligable… it’s a direct threat to the industry.  Those stats come from a survey by the Association of National Advertisers, who partnered with digital security company WhiteOps. The automated selection utilizing programmatic advertising platforms hasn’t helped. If you can program targeting algorithms, you can also program systems to attract the advertising. Borrowing from other industries, like email, IAB Labs developed the Ads.txt specification. Ads.txt hopes to block fraud by creating an index of authorized resellers and publishers. What is Ads.txt? Ads.txt stands for Authorized Digital

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AdTech, Content Marketing, , Marketing Infographics, Programmatic Ad Buying

Are Programmatic Advertising Buys Killing Your Reputation?

Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully. One area that we wanted to improve monetization was in our email newsletter. We now offer both ads and sponsored whitepapers to the mix. I’m extremely happy with the whitepapers –

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AdTech, Analytics & Testing, Marketing & Sales Videos, Programmatic Ad Buying

RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

In an omnichannel advertising world, it’s getting more and more difficult for agencies and marketing teams to monitor the plethora of platforms out there, export data, import data, and format it into a central dashboard. It can take hours – hours that can cost a company a lot of money if the reports provide insight into a problem. RTB-Media has developed a central Ad Performance Dashboard where marketers can connect and feed their critical advertising data in real-time. And, of course, the reports are mobile-enabled: RTB-Media released Automated Spreadsheets, a tool that connects to any

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