Google Adwords: Save a couple bucks…

Douglas Karr Thursday, July 5, 2007

4 Less than a minute

A few days ago I was surprised when I saw my Adwords advertisement on my own website. It seems pretty stupid to me that Google Adwords doesn’t automatically filter out the actual domain that the advertisement is pointing to.

So – if you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.

Douglas Karr Thursday, July 5, 2007

4 Less than a minute

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Comments

4 Comments

Duane Brown says:

Thursday, July 5, 2007 at 10:29 AM

Hey Doug

I just got into doing Google AdWords at work. Are there any good books on the subject that you can recommend? Thanks.

Reply
1. Douglas Karr says:
  
  Thursday, July 5, 2007 at 11:13 AM
  
  Hi Duane,
  
  I’m not sure – but check out PPC Hero – it’s a blog that’s sponsored by a colleague of mine, Pat East. They specialize in it – I’m a total newb!
  
  Doug
  
  Reply
Duane Brown says:

Thursday, July 5, 2007 at 7:14 PM

Thanks Doug. I’ll check it out…

Reply
Avinash says:

Friday, July 6, 2007 at 1:32 AM

That sounds odd. I wasn’t aware that Google AdWords doesn?t automatically filter out the actual domain that the advertisement is pointing to.

Thanks for posting about this on your blog! I’ll have to check if they aren’t showing my own ads on my personal sites.

– Avi

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge

Douglas Karr

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