Search Marketing

Google Adwords, Adsense and Google Maps?

Perhaps I’m coming to the party late and you’ve already known this, but I didn’t realize Google Adwords was working with Google Maps. I have a site that I’ve been experimenting with. In the background, I have a database that resolves your IP address (your network address) to a latitude and longitude. I then use that latitude and longitude to display the center of the map.

I haven’t touched the project in a couple months and just began working on it once again and here’s what I found:

Google Adwords and Maps

There are NO, I repeat NO, mentions of the geographic location in the application since it’s International so Google must be serving up the advertisements off of the map location.

Pretty slick! They must be utilizing the centering latitude and longitude (or the tiles of map images) to determine the Adsense Advertisements. I am absolutely 100% impressed (and I need to get this site up very soon!). You Google guys (and gals) are some smart dudes (and dudettes).

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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