Acronyms Beginning With P
Sales, marketing, and technology acronyms that begin with P
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Acronyms Beginning With P
PESO
A strategic media classification framework popularized by the International Association for Measurement and Evaluation of Communication (AMEC) to help communications and marketing professionals plan, execute, and measure their media efforts in a structured and comprehensive way. PESO stands for the…
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Acronyms Beginning With P
PRM
Refers to a combination of strategies, processes, and software tools that help companies manage their relationships with business partners. These partners may include resellers, distributors, affiliates, franchisees, technology partners, and other indirect sales channels. PRM platforms provide a centralized system…
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Acronyms Beginning With P
PQL
A potential customer who has experienced meaningful value from a product through actual usage shows signs of readiness to buy, upgrade, or expand. Unlike traditional leads identified through marketing interactions (like downloading a whitepaper), PQLs are determined based on in-product…
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Acronyms Beginning With P
PLG
A go-to-market (GTM) strategy where the product itself drives user acquisition, expansion, conversion, and retention. In a PLG model, users typically gain value through direct interaction with the product—often via freemium, free trial, or self-serve onboarding—before they engage with a…
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Acronyms Beginning With P
Phygital
A portmanteau of physical and digital. Phygital describes experiences, interactions, or business models seamlessly integrating online and offline elements. This term is used in retail, marketing, and customer engagement strategies to enhance convenience and immersion. For example, a phygital shopping…
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Acronyms Beginning With P
PEACE
A structured approach designed to streamline and enhance sales and marketing processes by fostering cross-functional collaboration and addressing friction points within the customer journey. This model emphasizes teamwork, accountability, customer-centric strategies, and continuous improvement to create a more efficient and…
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Acronyms Beginning With P
POPs
A fundamental pillar of Marketing Operations (MOPs) that focuses on managing, optimizing, and governance of marketing technology (MarTech) platforms. This includes selecting, integrating, and maintaining tools such as customer relationship management (CRM) systems, marketing automation platforms, content management systems (CMS),…
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Acronyms Beginning With P
P2E
A gaming model that allows players to earn real-world value, typically in the form of cryptocurrency or non-fungible tokens (NFTs), by participating in in-game activities. Unlike traditional video games, where rewards and assets are confined to the game, P2E games…
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Acronyms Beginning With P
PoLP
A fundamental cybersecurity concept that dictates that users, systems, and applications should be granted the minimum level of access or permissions necessary to perform their functions. This principle is widely used in IT security to reduce the risk of accidental…
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Acronyms Beginning With P
PAS
A widely used copywriting formula and framework designed to create persuasive and compelling messaging by addressing a problem, intensifying its impact, and presenting a solution. This structured approach effectively engages audiences by tapping into emotional triggers and driving action. Components…