Acronyms Beginning With B

Sales, marketing, and technology acronyms that begin with B

  • BX

    An evolution of CX, BX is a more holistic approach that allows organizations to become customer-obsessed and reignite growth. Whereas CX was limited to the chief marketing officer’s (CMO) or chief operating officer’s (COO) purview, BX is in the board…

  • B2B

    B2B describes the task of marketing or selling to another business. Many retail stores and services cater to other businesses and most B2B transactions happen behind the scenes before a product reaches consumers.

  • B2B2C

    An e-commerce model that combines B2B and B2C for a complete product or service transaction. A business develops a product, solution, or service and provides it to the other business’ end-users.

  • B2C

    The traditional business model of businesses marketing directly to the consumer. B2C marketing services include online banking, auctions, and travel, not just retail.

  • BANT

    termine whether it’s the right time to sell to a prospect.

  • BDBP

    The list of the reasons that would prompt a specific segment of your target audience to buy something from you and also the reasons that would definitely tell them not to.

  • BDR

    A senior-level specialized sales role that is responsible for developing new business relationships, partners, and opportunities.

  • BI

    A toolset or platform for analysts to access data, manipulate it, and then display it. The report or dashboard outputs enable business leaders to monitor KPIs and other data in order to

  • BIMI

    A specification allowing for the display of brand logos next to authenticated emails to avoid a brand being impersonated via email.

  • BOGO

    “Buy one, get one free” or “two for the price of one” is a common form of sales promotion.