Acronyms Beginning With M

Sales, marketing, and technology acronyms that begin with M

  • MVPD

    A service that distributes or provides multiple television channels. For example, providers in the US like Comcast, DISH, DirecTV, or Verizon, AT&T operate on an MVPD model and provide several television channels as part of a subscription package. See also…

  • MMS

    A messaging service that allows users to send and receive multimedia content, such as images, videos, and audio files, via text message (SMS) or over the internet. It is an extension of the SMS messaging service that is commonly used…

  • MEP

    A program run by the National Institute of Standards and Technology (NIST) to provide assistance to small and medium-sized manufacturers in the United States. The program is designed to help manufacturers improve their competitiveness and increase productivity by providing access…

  • MDES

    A tokenization service offered by Mastercard that replaces a cardholder’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. Tokenization is a process that helps to secure online and mobile…

  • MACP

    This professional certification for Microsoft Advertising solutions is automatically received when you are certified in Microsoft’s Search, Native & Display, and Shopping certifications.

  • MSA

    A contract that is agreed upon between two parties that legally defines the relationship, terms, ownership of intellectual property, and other details associated with the engagement. Generally, a master services agreement provides expectations on what each party must do to…

  • MR

    Also known as Augmented Reality (AR), mixed reality is a technology that superimposes a computer-generated virtual experience on a user’s view of the real world, thus providing a composite view.

  • MarTech

    MarTech is a portmanteau, the combination of marketing and technology. It includes the initiatives, efforts, platforms, and tools that utilize technology to achieve sales and marketing goals and objectives.

  • MACH

    The MACH Alliance advocates an open-standards, best-in-breed enterprise technology ecosystem with the following guiding principles: M: Microservices – Building individual services to support customer and business functionality that are highly scalable and independently deployed and managed. A: API-First – All functionality…

  • MCM

    A category of applications that help enterprises respond rapidly to unfolding business circumstances by applying the optimal combination of marketing content across multiple channels. MCM databases provide enterprises with an overview of all available marketing content.