Acronyms Beginning With O

Sales, marketing, and technology acronyms that begin with O

Douglas KarrThursday, February 2, 2023
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OCP

An organization that aims to develop and promote open and scalable data center technologies. It was initiated by Facebook in 2011 with the goal of making data centers more efficient and scalable. In the context of open systems, OCP focuses…
Douglas KarrWednesday, January 25, 2023
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OTT

Media services that are offered directly to viewers via the Internet, bypassing traditional media delivery services such as cable, broadcast, and satellite television platforms.
Douglas KarrFriday, December 2, 2022
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OKR

Software platforms that are dedicated to setting, communicating, tracking, and measuring goals and results within businesses. Within OKR software, management can easily set and monitor goals for teams and individuals.
Douglas KarrFriday, December 2, 2022
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OOH

Out-of-home advertising, also called digital out-of-home (DOOH) advertising, outdoor advertising, outdoor media, and out-of-home media, is advertising experienced on devices that are not in the home. OOH advertising includes billboards, display ads, and posters seen when a person is out…

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was a site called Helping Hand that curated the best sites from around the web to help people with their computers and with navigating resources on the Internet. Years later I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I found out that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly brought change to the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my personal company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge