Acronyms Beginning With U

Sales, marketing, and technology acronyms that begin with U

  • UI

    The collection of visuals that enable a person to interact with a system, including screens, pages, navigation, and other elements. This is also known as the front end of a platform.

  • UA

    A web analytics tool offered by Google that tracks and reports traffic to applications and websites, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

  • UGC

    User-generated content, alternatively known as user-created content, is any form of content that has been posted by users online. User-generated content can include reviews, testimonials, images, videos, articles, comments, and audio. Destination sites may include the company’s site, review sites,…

  • USP

    A statement used to inform prospects and customers about the differentiation of one’s own brand, product, or service from its competitors. Also known as the unique selling point, or the unique value proposition (UVP).

  • UVP

    The marketing strategy developed and executed to inform prospects and customers about the differentiation of one’s own brand, product, or service from its competitors. Also known as the unique selling point, or the unique selling proposition (USP).

  • URI

    A member of the universal set of names in registered name spaces and addresses referring to registered protocols or namespaces. Often used interchangeably with Universal Resource Locator (URL), which is a form of URI.

  • URL

    A form of Universal Resource Identifier (URI) which defines an address that maps onto an access algorithm using network protoc

  • USSD

    A communications protocol that’s used by mobile phones to communicate with the mobile network operator’s computers. With USSD, mobile users interact directly by making selections from menus. Unlike an SMS message, a USSD message creates a real-time connection with each session,…

  • UTM

    Parameters that you can add to a URL to track the performance of campaigns in Google Analytics. Here is a list of the UTM variables and explanations for campaign URLs in Google Analytics: utm_source: A required parameter that identifies the…

  • UX

    Every interaction a customer has with your brand throughout the buying process. Customer experience influences the buyer’s perception of your brand. A positive experience converts potential buyers into customers and keeps current customers loyal.