Acronyms Beginning With Y

Sales, marketing, and technology acronyms that begin with Y

Douglas KarrTuesday, November 14, 2023

YAML

YAML is the acronym for YAML Ain't Markup Language. YAML is a recursive acronym. A human-readable data serialization format. It’s commonly used for configuration files and data storage or transmission scenarios. YAML is designed to be easy to read and…
Douglas KarrTuesday, October 17, 2023

Y2K

Y2K is the acronym for Year 2000. A significant issue related to computer systems and software that arose as the world approached the year 2000. This issue was also commonly referred to as the Millennium Bug. Here’s a detailed explanation:…
Douglas KarrMonday, April 10, 2023

YoY

YoY is the acronym for Year over Year. A method of comparing financial or economic data between two corresponding periods in consecutive years. The YoY approach helps to measure the growth, performance, or changes in various metrics, such as revenue,…
Douglas KarrFriday, December 2, 2022

YMYL

YMYL is the acronym for Your Money or Your Life. A term used by Google to categorize certain types of web content. YMYL pages can directly impact a person’s financial, physical, or emotional well-being. Google pays special attention to the…

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media