Acronyms Beginning With Z

Sales, marketing, and technology acronyms that begin with Z

  • ZMOT

    ZMOT is the acronym for Zero Moment of Truth. What is Zero Moment of Truth? A marketing concept introduced by Google in 2011. It refers to when a consumer starts researching a product or service online before making a purchase…

  • ZIP

    ZIP is the acronym for Zoning Improvement Plan. What is Zoning Improvement Plan? Before the 1960s, mail was delivered based on the city and state it was addressed to, plus a two-digit postal code that indicated a broad region. In…

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