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Alteryx Analytics Automation: Unified End-to-End Analytics With AI-Driven Insights

Alteryx is a data analytics and business intelligence software company that provides a platform for data blending and advanced analytics.

Alteryx x McLaren: Turning Data Into Winning Insights
  • Alteryx Designer is a self-service data analytics software that allows users to combine, analyze, and share data without the need for coding or specialized IT skills. Alteryx Designer includes a drag-and-drop interface and a library of pre-built data connectors and analytic tools that enable users to easily connect to and work with a wide variety of data sources, including databases, spreadsheets, cloud-based data, and big data platforms. The platform also includes tools for data cleaning, transformation, and visualization, as well as advanced analytics and machine learning capabilities.
  • Alteryx Server is a server-based product that is built on top of the Alteryx Designer platform. It allows users to share and collaborate on data workflows, automate the scheduling and execution of data processes, and publish data applications and dashboards to a centralized web-based portal. With Alteryx Server, organizations can create a centralized environment for data analytics, where analysts can share their work and collaborate on data projects with others in the organization. The Alteryx Server allows scheduling the jobs and reports to be run automatically at regular intervals, which helps in reducing time and human efforts to repeat the process.
  • Alteryx Analytics Cloud (AAC) is a cloud-based platform for data analytics and business intelligence. It allows users to leverage the power of Alteryx Designer, Alteryx Server, and Alteryx Analytics Gallery in the cloud, providing a fully managed, scalable, and secure environment for data analytics and collaboration.

AAC is built on the Amazon Web Services (AWS) cloud infrastructure and provides a range of features and tools that enable users to:

  • Connect to and work with a wide variety of data sources, including databases, spreadsheets, cloud-based data, and big data platforms.
  • Perform data cleaning, transformation, and visualization, as well as advanced analytics and machine learning.
  • Schedule and automate data workflows, and publish data applications and dashboards to a centralized web-based portal.
  • Collaborate on data projects and share data visualizations and analysis with others in the organization.

One of the key benefits of AAC is that it allows organizations to leverage the scalability, security, and reliability of the AWS cloud, while still maintaining control over their data and analytics workflows. This means that users can easily scale up or down their analytics environments as needed, without having to worry about managing the underlying infrastructure.

AAC also integrates with other AWS services, such as Amazon Redshift, Amazon S3, and Amazon RDS, allowing users to easily leverage the full range of AWS data analytics and storage services. Additionally, AAC provides secure data access, collaboration and governance features, so that organizations can ensure data privacy and compliance with industry regulations.

The Alteryx Server and Alteryx Analytics Gallery add-on products allow users to schedule and automate data workflows, collaborate on data projects, and share their data and analytic applications with others in their organization. Alteryx can be used in a variety of domains like healthcare, retail, finance, etc to clean, analyze and perform statistical operations on huge data sets.

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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