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Borders Live at 01: Borders vs. Amazon Email Marketing

If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01:
Borders Store01

Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me!

It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

Borders EmailAmazon Email

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