Ecommerce and RetailEmail Marketing & Automation

Borders Live at 01: Borders vs. Amazon Email Marketing

If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01:
Borders Store01

Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me!

It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to

Amazon’s email:

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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