Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels.
Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1 million Kindle (including Kindle Fire) units being sold per week for the third week in a row.
As a source of huge amounts of qualified traffic, Amazon is valuable not only to customers but to the thousands of merchants and publishers who list their products on the marketplace and through Amazon’s PPC marketing program, Amazon Product Ads.
Check out the infographic (A CPC Strategy First!) to see how Amazon battles it’s rivals for a greater marketshare of the retail and service world.
2018 Paid Search & Shopping Trends Report for Retailers
See how your paid search & shopping campaigns stack up against our analysis of Ecommerce industry data.
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