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Amplifinity: Solutions for Brand Advocacy

Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately – to drive sales.

Their enterprise platform breaks down into the following areas of focus:

  • Customer Touchpoints – AMP integrates with all of our clients’ touchpoints directly to their enterprise systems – through single sign-on via consumer accounts, dynamic widgets, or simple links.
  • Advocacy Programs – AMP makes it simple to ask your customers to spread the word on your behalf. Using their My Account page for tracking their activity, progress, and reward status, brand advocates stay engaged and know they are valuable to your company’s success.
  • Control Room – the AMP Control Room allows brands to build, track and manage Advocacy Programs. Their configuration and customization capabilities provide clients the ability to use, modify and control their program. They can configure and control page layouts, workflow, and reward structuring.
  • Enterprise Integration – Designed for enterprise system integration, activity generated through their platform, from referrals to closed sales, can be integrated directly to your CRM system.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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