A/B Testing, Ecommerce and Retail

Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual loop, your physical network was having an impact on what you bought and where you bought it from. In fact, word of mouth is the most powerful force in driving new business. This is because friends know what you want to buy, when you want to buy it,

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A/B Testing, Analytics & Testing, Content Marketing, Dashboards, Ecommerce and Retail, Heatmap Testing, Marketing & Sales Videos, Multivariate Testing

Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within the release of Adobe Launch, the next-generation of Adobe’s tag manager in the Adobe Cloud platform. Launch by Adobe will

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A/B Testing, Mobile and Tablet Marketing, Mobile Applications

How to Polish Mobile App Store Product Pages in Pre-launch

Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks. There are many ways publishers can put A/B testing into use before app’s debut in a store: from enhancing product page converting power to hitting it right on the head with the positioning of

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A/B Testing,

Does an Emoji in Your Subject Line Impact Email Open Rates? 🤔

We’ve shared some details in the past on how some marketers are incorporating emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different emojis might impact the email open rate. Guess what? It worked! Methodology: Mailjet offers an experimentation feature known as a/x testing. A/X testing removes the guesswork of what works best by allowing you to test (up to 10) variations of the same email, compile the performance of each version, and then sends the winning

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A/B Testing, AdTech, Artificial Intelligence, , Instagram Marketing, LinkedIn Marketing, Marketing & Sales Videos, Multivariate Testing, Pinterest Marketing,

Quantifi: Unleash Artificial Intelligence on Your Social Media Ad Experiments

The seeds of innovation planted by Venture Studio High Alpha continue to bear fruit with applications that intelligently move businesses forward. In full disclosure, I’m a minor investor in Octiv, one of the companies in their growing portfolio. I wish I were in a position to invest in more… including newly launched Quantifi! Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit. In his launch announcement, CEO

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