Dashboards
Martech Zone articles tagged dashboards:
- Marketing Tools
Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with tight deadlines and multiple stakeholders. Companies who adopt project management practices report 27% higher performance in achieving their marketing goals.…
- Ecommerce and Retail
Bloomreach: Empowering E-commerce Marketers to Drive More Results with Less Complexity
The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and those numbers will only continue to increase in the coming year. Yet this poses a challenge for marketers, who not…
- Analytics & Testing
MarTech Trends That Are Driving Digital Transformation
Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…
- Analytics & Testing
Create, Share and Impact Your Business KPIs
One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…