A/B Testing, Analytics & Testing, Content Marketing, Dashboards, Ecommerce and Retail, Heatmap Testing, Marketing & Sales Videos, Multivariate Testing

Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within the release of Adobe Launch, the next-generation of Adobe’s tag manager in the Adobe Cloud platform. Launch by Adobe will

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Analytics & Testing, Heatmap Testing

Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

Hotjar provides a complete set of tools for measuring, recording, monitoring and collecting feedback through your website in one affordable package. Quite different from other solutions, Hotjar offers plans with simple affordable plans where organizations can generate insights on an unlimited number of websites – and make these available to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues

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Analytics & Testing, Heatmap Testing

Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics

While many analytics platforms on the market are remnants of technology that’s over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time with your site’s layout, navigation and calls-to-action. Ptengine offers a collection of tools built specifically for these goals. Heat Map Analysis – Compare heatmaps between different pages, time periods, and unlimited segments to visualize different visitor behaviors. Click Heatmap – Visualize click data with thermographic visualization, giving a quick and easy understanding of visitor behaviors. Attention Heatmap

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Analytics & Testing, Heatmap Testing, Marketing & Sales Videos

SeeVolution: Heatmaps and Real-Time Analytics

Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology helps users instantly improve their website with a real-time analytics toolbar that organizes behavioral data, which is analyzed and presented in a clear and concise way. The heatmap technology provides visual images of clicked hot spots, scrolling behavior, mouse movements and live action

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Analytics & Testing, Content Marketing, Heatmap Testing, Marketing & Sales Videos

Where do Visitors Click on a Blog?

We’ve been working on a new version of MarTech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in search form (we tested both WordPress search and Google’s custom search) and replace it with Algolia, a search as a service solution that provides both image previews and autosuggestions. You’ll see below that the move

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