Heatmap

Martech Zone articles tagged heatmap:

  • Analytics & TestingUsing Heatmaps to Optimize Landing Pages

    Four Ways to Use Heatmaps to Optimize Your Landing Page

    Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…

  • Analytics & Testing
    clicks

    Over 20% of our Home Page Clicks Come from One Feature

    We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of…

  • Analytics & Testing
    website testing

    Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    Hotjar provides a complete set of tools for measuring, recording, monitoring and collecting feedback through your website in one affordable package. Quite different from other solutions, Hotjar offers plans with simple affordable plans where organizations can generate insights on an unlimited number of websites – and make these available to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps…

  • Analytics & Testing
    ptengine heatmaps

    Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics

    While many analytics platforms on the market are remnants of technology that’s over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time with your site’s layout, navigation and calls-to-action. Ptengine offers a collection of tools built specifically for these goals. Heat Map…

  • Analytics & Testingcrazyegg1

    Where do Visitors Click on a Blog?

    We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in…

  • Content Marketingsubscribe heatmap

    Does a Subscribe Dropdown Work?

    When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is…

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